<$BlogRSDURL$>
Thursday, March 31, 2011
 
Save the Corks!
I was at the American Airlines lounge in Boston where I saw a sign announcing that AA was joining with Amorim, the world’s largest producer of natural cork wine closures (3 billion annually), known to us simpletons simply as corks.  Their stated goal is to recycle corks and "to educate and inform our audiences about the crucial role cork forests play in curbing climate change."  This should be rich. 

By recycling your corks (there are collection locations), "your corks will be used to replace petroleum-based material in SOLE’s (their partner, a footware company) products and packaging...part of an initiative to reduce energy usage and conserve precious resources.  Cork is ideal for recycling.  It is biodegradable, renewable, energy efficient, sustainable, and 100% natural" (after they bleach it and so on),  

Every year there are 13 billion corks sold into the world market.  Since the program started in 2007, they have collected 8.6 million corks, slightly over none at all.  


So, to review: drink up friends, save your corks, turn them into shitty footware, and feel good about saving the world.  You deserve it.